Microsoft Surface
A surprisingly large number of ways to make light bounce off a laptop.
Art Direction, Design & Animation · C4D, Redshift, After Effects
To explore new directions for showcasing Microsoft Surface, I've been experimenting with product renderings, playing with light, reflections and the contrast between natural textures and polished metal.
My process starts with collecting references and little bits of inspiration from everyday life: a particular light, an unexpected texture, something spotted passing by. From there, I experiment in Cinema 4D and Redshift, looking for unexpected combinations of materials, textures and light to create worlds that feel natural, but are not literal.